CLEARPLAY PRESS RELEASE (2007)

Salt Lake City, Utah - Dec 6 2007

Best Buy Picks Up ClearPlay Nationwide

ClearPlay, the leader in advanced parental control technologies for consumer electronic products, today announced that the company's content-filtering DVD player is now being sold in Best Buy stores throughout the United States.

The award-winning ClearPlay DVD player empowers parents and other individuals with the ability to edit out content they find objectionable for themselves or their children -- such as profanity, graphic violence, sex and nudity -- during DVD playback. This is done by creating filtering information on a movie-by-movie basis, and then loading these "filters" into the DVD player using a USB "filter stick." This way, filters for the latest DVD releases can be constantly updated, providing parents and other adults with control over what they and their children watch. Analogous to airline or TV movie versions, it also makes many DVDs accessible to a broader audience.

The ClearPlay DVD player available at Best Buy includes more than 2,500 ClearPlay movie filters, a ClearPlay USB FilterStik(TM) for easy updates, and a USB port which can be used for easy viewing of digital photos and to load ClearPlay Filters. The Best Buy ClearPlay offering also includes twelve months of unlimited updates as new DVD are released. "We are delighted that the ClearPlay DVD player will now be available to parents everywhere through Best Buy's national distribution," said ClearPlay Matt Jarman, co-founder of ClearPlay. "This opportunity is a major step forward for ClearPlay and for the individuals and families we serve."

ClearPlay's innovative approach to providing edited movies has attracted a loyal following of users, and garnered numerous awards. In 2005, the company's DVD player became the first-ever product to receive the Parents Television Council's Seal of Approval. In 2007, ClearPlay received the Gold Award by Top Ten Reviews and the official Seal of Approval from the National Parenting Center.

"This is an inspiring success story about a small Utah company whose perseverance and resilience are beginning to bear significant results," said ClearPlay co-founder Lee Jarman. "Our recent expansion into retailers like Best Buy will help ensure that people everywhere have meaningful options for their home entertainment."

BYU GRADS DEVELOP DVD-EDITING SOFTWARE

BY CHARITY BRUNSON / Nov 28, 2001
Brigham Young University's Daily Universe

ClearPlay became available last week. The company, founded by brothers Matthew, Lee and Peter Jarman, worked for two years to perfect the innovative technology that makes ClearPlay possible.

Their unique software allows an editor to map out a movie, noting frame by frame each moment that needs to be skipped or muted. The resulting file tells the computer how to play back the DVD. "If you think of a DVD player like a record player it's like picking up a needle moving it and dropping it," Peter Jarman said.

What makes ClearPlay unique is that it doesn't physically alter the DVDs, which means viewers can see an edited version of a movie they rented at any video store, Peter Jarman said. It also means that ClearPlay is completely legal -- since it changes only the playback and not the DVD itself, it doesn't violate any copyright laws, he said.

ClearPlay is currently designed to run on a computer -- it requires the intelligence of a DVD-ROM and Windows 98 or 2000 to operate -- but a laptop can be connected to a regular TV with a cable.

ClearPlay also still relies on human judgment. "ClearPlay doesn't automatically know what to skip -- we have to create a navigation file for every movie," Peter Jarman said. The service can be downloaded at www.clearplay.com.

Currently, about 160 titles are available at a flat subscription rate of $70 a year. About 15 - 20 movies are added each week. The selection includes PG, PG-13 and R- rated movies, carefully chosen for their family-friendly themes. And though the editing guidelines are the same for all films -- all graphic violence, profanity and sexual content is removed -- the results aren't necessarily child appropriate.

"With some movies, the premise of the movie isn't suitable for kids; we're not taking away that premise," Peter Jarman said. The service does, however, strive to help families promote responsible media viewing.

"It's a tool to help parents and individuals who want to enjoy a lot of the mainstream entertainment out there but not suffer through anything inappropriate or offensive," he said. It is students, however, who Peter Jarman said he thinks are most likely to benefit from ClearPlay, because they have the technology to use the software.

And in Provo, there seems to be a demand for edited movies. Clean Flicks, a club for renting edited movies, said they have over 1,500 members at fees ranging from $30 a year to $25 a month.

Matthew Jarman, who was actually inspired to start ClearPlay while working for a local movie editing company, said he is pleased with his product. "I think there are a lot of developments that we will continually improve on, but it works well right now," he said.