BY BRADY SNYDER / Aug 2, 2001
The Deseret Morning News
Stop with the Utah County jokes already.
It seems the taste for sanitized versions of Hollywood films extends well beyond Happy Valley. Stores that rent edited PG-13- and R-rated videos are blooming in Davis County, St. George, Idaho, Arizona and -- perhaps the unlikeliest of places -- Las Vegas.
Editing scenes that include sex, violence and profanity from popular films has become such a promising venture that competition is cropping up. That doesn't surprise Ray Lines, a member of The Church of Jesus Christ of Latter-day Saints who began CleanFlicks Video Co-Op Club late last year.
"There's 120,000 Mormons that live in that community," Lines said of the Las Vegas success. "Not to mention the Christian community. This is not just a Mormon issue."
Since opening in Pleasant Grove, Lines has expanded to Orem and Provo. He also edits videos for franchise-type stores in Tooele, St. George, West Valley City, Las Vegas, Mesa, Ariz.; and Rexburg, Idaho.
And now a competitor has entered the field.
Earlier this month, Braxton Schenk, also a Mormon, opened Layton's Clean Cut Videos, which similarly rents edited videos to its members.
Like Lines, Schenk expects to expand mightily; he's looking into opening stores in Brigham City, North Ogden, Roy, Kaysville, Farmington and Bountiful.
"The neat thing about it is that we've rented to several families that aren't LDS at all. They have very similar beliefs in the way they don't want to watch some of that garbage that's out there," said Schenk, a Washington native. "I've been really impressed by the moral values of this area. Especially from the teenagers. We've had teenagers come in and talk their parents into buying a membership."
Amidst all the success, a backlash, or copyright lawsuit, from Hollywood studios has been absent.
Lines has been featured in a New York Times article and has appeared on NBC's Today Show. Still, despite the widespread publicity, no one has asked him to stop.
University of Utah film historian William Siska says that just because the editing is legal doesn't mean it's ethical.
"If the video stores were really guardians of morality, they would really toe the line as far as what fair business practices are," Siska said.
The stores are profiting off someone else's work, and, if not illegal, it's wrong, Siska said.
Lines and Schenk maintain they are legit since they pay retail price for every video, which, after editing, will be devoid of graphic violence, sex and profanity -- including taking the Lord's name in vain.
The pair maintain Hollywood studios benefit from their businesses since they sell R- and PG-13-rated videos that wouldn't otherwise be purchased.
Still, editing raises concerns about maintaining a filmmaker's artistic vision.
"I guess it depends on what film you're talking about," said Sharon Swenson, who teaches film history and theory at Brigham Young University.
Some films exist only to make money or entertain. Such pictures, Swenson says, would suffer little from editing.
"Now if it's art, then that's another story," she said.
But for now, without lawsuit or much complaint, the clean video stores flourish.
Schenk expects to have edited DVDs in two months, and Lines plans for 10 more Utah stores by the end of next year.
Posts
