Monday, December 10, 2001

CLEARPLAY PRESS RELEASE (2001)


Los Angeles, California - Dec 10, 2001

Clearplay Launched Groundbreaking Movie FilteringBrand New Technology Expands Family’s DVD Options.

The joys of home movie watching...the smell of popcorn popping...the smiles on your children's faces as they anxiously throw in the DVD your 11-year-old has been begging to rent all week. There's just one problem...you want to watch a really great story but you don't want to cringe and watch your family squirm during the sex scene or the occasional barrage of expletives. Thanks to ClearPlay, there is a solution.

ClearPlay Inc., a technology company specializing in the development of DVD filtering tools, debuted today with the launch of a revolutionary new product. ClearPlay enables the whole family to enjoy the hottest film releases together — whether they are rated PG, PG-13, or R — without having to endure these awkward moments.

With the click of a mouse, you can now download the patented ClearPlay software from the Internet to your PC or laptop and filter out objectionable content from a wide selection of popular new and classic DVD movies. For big-screen family viewing, most PC's or laptops can also be connected to the TV.

Once ClearPlay is downloaded, parents can choose whether to "ClearPlay" a movie or watch it in the original. The file instructs the DVD player when to "skip over" or "mute" portions of the film in order to filter out specific content. ClearPlay has developed patent-pending precision timers that allow for frame-accurate control of the DVD presentation without impacting any of the copy protection measures incorporated in the DVD standard.

"Watching movies together can be a terrific family experience and with ClearPlay you're a lot more comfortable about what your family is seeing," said Bill Aho, CEO of ClearPlay Inc. "In many cases, both parents and kids are seeing movies they would not have previously considered because they were worried about some of the content. Our goal is to open up more movies to families, but without some of the content that concerns so many parents."

Central to the company's philosophy is that each ClearPlayed movie maintains the continuity of its storyline and the engaging nature of the film. To accomplish this, the company employs professional film editors to develop guides while keeping an eye on the movie's artistic value.

The annual subscription price of $9.95 per month offers access to ClearPlay's entire library of guides for more than 150 hit DVD titles, with approximately 25 new titles being added each month. Log on to www.clearplay.com to take advantage of the company's no-risk trial. Experience ClearPlay's service for 21 days, if not completely satisfied, cancel for a full refund.