Thursday, December 6, 2007

CLEARPLAY PRESS RELEASE (2007)


Salt Lake City, Utah - Dec 6 2007

Best Buy Picks Up ClearPlay Nationwide

ClearPlay, the leader in advanced parental control technologies for consumer electronic products, today announced that the company's content-filtering DVD player is now being sold in Best Buy stores throughout the United States.

The award-winning ClearPlay DVD player empowers parents and other individuals with the ability to edit out content they find objectionable for themselves or their children -- such as profanity, graphic violence, sex and nudity -- during DVD playback. This is done by creating filtering information on a movie-by-movie basis, and then loading these "filters" into the DVD player using a USB "filter stick." This way, filters for the latest DVD releases can be constantly updated, providing parents and other adults with control over what they and their children watch. Analogous to airline or TV movie versions, it also makes many DVDs accessible to a broader audience.

The ClearPlay DVD player available at Best Buy includes more than 2,500 ClearPlay movie filters, a ClearPlay USB FilterStik(TM) for easy updates, and a USB port which can be used for easy viewing of digital photos and to load ClearPlay Filters. The Best Buy ClearPlay offering also includes twelve months of unlimited updates as new DVD are released. "We are delighted that the ClearPlay DVD player will now be available to parents everywhere through Best Buy's national distribution," said ClearPlay Matt Jarman, co-founder of ClearPlay. "This opportunity is a major step forward for ClearPlay and for the individuals and families we serve."

ClearPlay's innovative approach to providing edited movies has attracted a loyal following of users, and garnered numerous awards. In 2005, the company's DVD player became the first-ever product to receive the Parents Television Council's Seal of Approval. In 2007, ClearPlay received the Gold Award by Top Ten Reviews and the official Seal of Approval from the National Parenting Center.

"This is an inspiring success story about a small Utah company whose perseverance and resilience are beginning to bear significant results," said ClearPlay co-founder Lee Jarman. "Our recent expansion into retailers like Best Buy will help ensure that people everywhere have meaningful options for their home entertainment."

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